Open Graph for lifestyle apps is the next big thing that facebook is currently testing. It will also apply to movies books and other similar content.
The new additins will include actions to rate and quote or “wants to read” and “wants to watch.”. In additions to this there will also be a Review option that will allow users to review books, movies, Tv shows and any other similar content. On the "book" part there will also be a way that will make users share how much he/she read from a book, with their friends. The "Quote" feature will let you share a particular passage from the book.
The developers behind "Goodreads" app seems that they already test the new Open Graph features, aldough facebook didn't make any official statements about Open Graph. Goodreads has already implemented the "read" action and the ability for the users to rate the books. Another cool thing is that developers could also enable users to share a number rating or a link to a review page instead of stars.
Open Graph is Facebook’s infrastructure for actions and objects in its network. It’s possible for developers to add their own custom nouns and verbs to the Open Graph, but Facebook also offers some that are “built in.” For example, built-in objects include articles, books and videos. Built-in actions include read and watch.
What this means is all apps where users watch videos use the built-in watch action, and activity from those apps has semantic meaning and can be aggregated.Follow and Like are other built-in actions. More so than custom actions, built-in actions help Facebook understand the relationship between objects so that it can properly organize them in News Feed, Timeline aggregations and eventually search.
If Facebook rolls out the new actions and objects related to books and video content, for example, it could help users share more stories about the media they interact with and help users discover more entertainment through their friends. In the future, users might be able to see what’s on a friend’s “want to read” list or see friends’ ratings for a new movie.
With Facebook looking to encourage developers to build more lifestyle apps around books, movies and fitness, it makes sense that “rated” and other book-related features would be among the things the social network would be testing right now. We’ll likely see even more throughout the year.
Facebook has also made other recent moves toward being a platform for users to share ratings for places and apps, which get factored into the company’s search and recommendation algorithms. Providing better infrastructure for rating books and movies could give Facebook additional data for organizing and suggesting different types of content for users in Graph Search and News Feed.